My Creative Future PDF Print E-mail
Sunday, 25 July 2010 00:00
In April of 2007 I ran across an online article by my friend Phil Cooke that challenged me to think about my creative future. His article talked about the importance of a brand and taking everything to the next creative level.

To me it was the wakeup call I needed to move my career from digital to hi-definition. If I was to stay relevant over the next five to ten years, I needed to make important changes in my approach to this new creative world.

Here are four priorities from Phil’s article I turned into my action plan:
  1. Take creative projects to a new level. Ten days later, I started learning Avid and editing my own projects. I also made a commitment to bring fresh new ideas to every media assignment, and never settle for mediocre. 
  2. Develop online possibilities. I began writing copy for my new webpage, and found a web designer to create a custom website. I couldn’t just talk about being creative if my website wasn’t creative. My business cards, letterhead, and email bug are extensions of my website…and brand. 
  3. Develop new publicity that gets people talking. My next step was logging on Twitter and Facebook, to read posts from friends in the arts – and share what I was learning on my own creative journey. Then I started writing this blog, and inviting my network to read it and share their comments.
  4. Get you book(s) in process and think about a writing career. For years I had written copy for television, but never for publication. So I set up a meeting with Phil and shared my ideas about writing a book on creativity. With his encouragement, I began researching and writing, Your Creative Drive.
So, what are the results of taking these action steps?

Over the last three years I’ve done some of my best work…challenged myself to think differently…stretched my skills…and determined never to approach creativity the way I did before. 

If your creative drive is on automatic pilot, and your creative approach has turned stale, this is your wakeup call! Time to move from digital to hi-definition.

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